https://calebc42.com/tags/data-analysis/Recent content in Data-Analysis on Caleb ChristensenHugoen-usWed, 06 May 2026 17:57:26 -0600https://calebc42.com/posts/sales-funnel-efficiency/Mon, 01 Dec 2025 00:00:00 +0000https://calebc42.com/posts/sales-funnel-efficiency/<h2 id="overview">Overview</h2> <h3 id="role">Role</h3> <p>Revenue Operations Analyst / Sales Strategy Lead</p> <h3 id="objective">Objective</h3> <p>Analyze raw sales performance data to identify revenue leakage, optimize lead distribution, and define enablement strategies.</p> <h3 id="context">Context</h3> <div class="note"> <p><strong>About This Case Study:</strong> This analysis was completed in the course of my GTM Team Lead role, this is an restroactive refinement of the process I used to identify optimization opportunities and present actionable recommendations.</p> </div> <figure><img src="https://calebc42.com/images/heatmap-screenshot.png" alt="Figure 1: Sales Efficiency Heatmap Data" width="100%"><figcaption> <p><span class="figure-number">Figure 1: </span>Sales Efficiency Heatmap Data</p>